AlRoya Corporate

Our content will meet preset litmus tests.

It will be comprehensive, answering all the questions that may arise in a reader’s mind. It will be relevant – from the viewpoint of Oman, its car consumers, and its car industry. It will be proactive, identifying needs and issues before they become urgent and offering solutions. It will be well researched and incontestable.

Above all the content will enrich the experience of readers. Building on the magazine’s origins, our content will have the best of language, the best pictures, and the highest production values.

Our preferred and targeted readership is divided among consumers, industry professionals and regulatory authorities.

The consumer readership comprises educated, English-speaking Omanis between 22-45 years of age, well-to-do expatriates across the spectrum of nationalities, and vehicle-buyers of all ages.

The magazine is a three-way interactive platform between consumer and industry professional, allowing industry to communicate effectively messages of brand, product, value, quality, safety and environment to consumer. It also allows consumer to address issues and problems to industry, and it allows industry to communicate to itself, broadening the avenues available to improve vendor-buyer interface.

Automan is the industry platform to communicate with car buyers and with the industry itself. It has gained an unmatchable reputation for editorial integrity and for keeping its readers informed in an unbiased and informed manner.

Regular features include:

• Road Tests of all the latest cars
• Interviews with industry insiders and decision makers, both in Oman and from around the world
• Sneak previews of models in the design and testing phase
• Ownership issues like service and support
• Technical reviews and technology
• Safety, Environment and Design stories
• Concepts
• Motorshows
• Motorsports
• An analytical review of the industry
• Articles that target the fleet buyer, commercial vehicle industry and the car rental market
• Used cars

Automan is read by educated, informed readers who use it for:
1. Making a decision regarding buying a new car
2. Want extra value from their ownership of the current car
3. Are looking at the best deals in town
4. Are industry professionals seeking to keep abreast of the industry and competition
5. Love the passion that the car magazine brings

Our readership is thus in the age group of 26 – 45 years, with monthly family incomes in the range of RO 500 plus and have English as their first or second language and look at the magazine as a trusted adviser and hence a trusted source of information. From a sampling of 300 readers, we found:

Automan is an English language publication produced in high quality matte paper with the best production values of any publication in Oman. We print 15,000 copies a month and distribute it around the country and have begun distributing it in the UAE and Qatar. The Magazine is available in 527 retail outlets around Oman, the majority of which are in Muscat and Batinah region in Oman. Our agreements with the major convenience stores around Oman; namely, Souq & Select, ensure that our magazine is available all over Oman.

Print run and Distribution Network

The print run is 15,000 copies.

Automan launched its web portal in 2008 to serve as a means of extending its reach and to increase the interactivity of its reader connection.

The website gets traffic of over 50,000 distinct visitors, as recorded by IP addresses, from around the world every month. For further details and to know how to maximize your presence on the web portal or to cross link, contact our editorial department.